We are moving downtown: The Bra Shop’s new home

We are happy to share that The Bra Shop, formerly The O Shop, is moving to a beautiful new home at 303 Main Street in downtown Worcester. The new space gives us more fitting rooms, brighter light, and large windows that will soon be filled with beautiful displays. It also gives us the room to evolve and grow our offerings as we listen to what you want. 

Reopening date

Wednesday, October 22

New hours

• Monday: Closed

• Tuesday through Friday: 11:00 am to 6:00 pm

• Saturday & Sunday: 11:00 am to 5:00 pm

What you will find

• Expert fittings with inclusive sizing. Bands 30 through 48 and cups A through O, with an expanded in store selection.

• Curated collections. Everyday, sport, and special occasion bras, lingerie, sleep and lounge, athletic wear, and health and wellness products.

• Private shopping events. Host a relaxed gathering, from ladies nights to bridal lingerie parties.

Room to grow

Our new footprint makes it easier to test new styles and categories over time. You will see seasonal capsules, deeper size runs, and expanded collections based on your feedback. We will continue to add what serves our community best.

What stays the same

• Personal, one on one fittings. Our trained fit team focuses on comfort, support, and style.

• Real guidance. We help you find pieces that feel like you.

• Quality and consistency. We will continue to offer high quality products to meet your unique needs.

Parking

Parking is located behind the Worcester Palladium, accessible via Martin Luther King Jr. Boulevard, Worcester, MA 01608. If the gate is closed, please check in with the attendant.

Explore North Main

Our new location sits in the North Main section of downtown, surrounded by great neighbors to explore before or after your fitting. Make a day of it with stops at Joe’s Albums, Sweet Jane’s Designer Consignment, deadhorse hill, Crust, Armsby Abbey, and Mechanics Hall, among others.

How to book

Appointments can be booked online at thebrashop.com. Appointments are recommended, and walk ins are welcome as we are able.

Thank you

Thank you for cheering us on and shopping local. A well fitting bra is life changing, and we are excited to continue serving you in our new home at 303 Main Street.